Sep 10, 2015
Jez Groom is a behavioral
economist and co-founder of the behavioral practice
#ogilvychange in the United
Alongside Rory Sutherland, Jez has created the
Nudge Awards and Nudgestock, bringing the best in behavioral
economics to the mainstream.
Jon Haywood is the founder of
Ambassadogs and has been working in the
Advertising industry for almost 20 years.
Jon has specialised in taking a more consumer
(human) perspective of the marketing challenge, working with the
likes of Rory Sutherland of #ogilvychange on understanding how
behavioural economics can add a significant competitive advantage
to the creative ideation process.
In this episode you will
how Ogilvy Change are bringing Behavioural
Economics into the mainstream.
about Nudgestock which brings academics and
practitioners together to discuss the theoretical and practical
intersection of behavioural economics.
how a ‘Fat Stickman’ pointing to an
escalator and a ‘Thin Stickman’ pointing to the stairs can
nudge a person to take the stairs.
about the bathroom tip-jar trick that could net
you more tips than ever!
how Ogilvy Change gave The Times newspaper a ROI
of 250 in incremental sales on a 1 investment.
that offering customers too many choices can
affect your bottom-line.
how we can nudge people to take the stairs rather
than the elevator by creating 'The Piano
how we can encourage people to bin their litter by
simply creating ‘The World’s Deepest
how we can reduce the amount of urine that ends up
on the floor by putting a sticker of a fly in the
why businesses and governments are now embracing
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