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Economic Rockstar

May 14, 2015

Joe Gladstone is an academic researcher and consultant based at the University of Cambridge, where he applies insights from behavioural economics and psychological research to better understand consumer behaviour.

Joe partners with some of the world’s largest corporations, such as Twitter, Bupa and Visa, as well as government departments, to tackle challenges that deal with behaviour change.

Joe's views on consumer behaviour have been featured in the BBCForbesThe Huffington Post and other media outlets.

Joe is founder of and He received his Masters from Oxford University and his Phd from Cambridge University, and has been awarded a range of competitive grants and prizes.

Find Out:

  • about the link between the discipline of psychology and economics.
  • why Joe decided to do postgraduate research in behavioral economics.
  • how advances in technology, especially in social media, can help behavioral scientists understand human behaviour better.
  • why you do not know how much you spend on coffee.
  • how Joe has identified the relationship between psychology and money.
  • how Joe has used the ‘My Personality’ app to predict your personality from what you like.
  • how companies can use ‘Big Data’ to target messages directly to you.
  • why people are willing to pay for services that they could otherwise get for free.
  • if TIDAL will disrupt the online music industry by taking control of their own music.
  • if Spotify risks losing out to TIDAL.
  • how important is the price of zero?
  • how the ‘Pay What You Want’ pricing model defies classical economic theory.
  • why people pay even if they are given the option to take the product for free.
  • how Radiohead made more in sales when offering their album on a ‘Pay What You Want’ basis.
  • if the ‘Pay What You Want’ model is sustainable for a business in the long run?
  • how Jon Bon Jovi has successfully implemented the ‘Pay What You Want’ model in his Soul Kitchen restaurant in New Jersey.
  • how sitting with strangers to eat in Soul Kitchen can ‘nudge’ diners to pay more than what they were initially willing to pay.
  • about Joe’s passion for financial literacy and financial empowerment.
  • if you can become immune to nudging by having a deeper understanding of it.
  • if knowledge prevents you from being nudged.
  • about behavioral economics events that could be going on in your area with
  • how Joe maximises his time by outsourcing his work on oDesk.
  • and much, much more.
  • Subscribe to the Economic Rockstar podcast on iTunes and never miss an episode.