Aug 13, 2015
Jon Manning is the
Founder and Principal Consultant of Sans Prix and has
over two decades of Pricing experience in a wide variety of
Since establishing Sans Prix, Jon
(and his associates) have generated millions of dollars in
incremental revenue for clients in places such as the UK, USA,
India, and Australia.
Increasingly in demand as both a speaker and
educator, Jon has spoken at many conferences, workshops, webinars
and educational institutions across the Asia-Pacific, the Middle
East and the United Kingdom.
In 2011, Jon and Greg Eyres
established Pricing Prophets, the world’s first and
only online pricing advisory service where clients can ask a panel
of global pricing experts and thought-leaders what price to charge
for a product or service and why.
Jon holds a Bachelor of Business (Applied
Economics) from Deakin University (Australia), a
Graduate Diploma of Business (Management) from Monash
University (Australia) and a Master of Arts (European
Studies), from The University of West London. He is a
member of the Australian Institute of
Management and the Professional Pricing
In this episode, you will learn:
- why Jon
believes pricing is more of an a art than a
- why pricing is based on human
behavior that no scientific model can predict.
- why there’s no such thing as Adam
Smith’s Invisible Hand.
- that 70% to 80% of companies
use cost-based methods to set prices
and few use a value-based
- why customers don’t care about
companies who use cost-based pricing and prefer companies that use
value-based pricing methods.
- why the best
pricing strategy for a company is a value-based
- the trials and tribulations of the
pricing strategy adopted
by Netflix and how it affected
its share price.
- how a $40 fine for returning a
DVD late led to the founding of Netflix.
- if the best strategy for companies
to announce price increases to its customers is to do so a few
years in advance.
- how behavioral
economics is opening up a minefield of
exploration in pricing.
- how Apple used anchoring
techniques to sell their iWatch by offering a
$10,000 iWatch. It makes the mainstream iWatch appear to be value
- how a $100
omelette was used by a restaurant to act as a
decoy so it can influence your decision to pay for high-end or
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